Churn Event Analysis
Jan 2023 – Dec 2024 · 600 events
Total Churns
600
↑ 117 in Dec 2024 alone
Refunds Issued
$8,652
142 events · avg $60.93
Reactivations
61
10.2% of all churns
Top Reason
Features
114 events · 19.0%
Pre-Upgrade Churns
123
20.5% had upgrade before
Monthly Churn Volume Jan 2023 – Dec 2024
Jan '23 Dec '24
Churn by Reason 6 categories
Feedback Text 452 responses
Too Expensive 161
Missing Features 155
Switched to Competitor 136
No feedback given 148
Pre-Churn Signals account flags
123
Preceded by Upgrade
20.5%
53
Preceded by Downgrade
8.8%
61
Reactivations
10.2%
363
No Prior Signal
60.5%
Refund Overview $8,652 total
$8,652
Total issued
$60.93
Avg (when issued)
Events with refund 142
23.7% of all churn events
Zero-refund churns 458
76.3% of all churn events
Refund rate by reason
Reason × Feedback Heatmap cross-tab
Quarterly Trend 7 quarters